“I’m as mad as hell.”

They called it a satire but this media madness about the uses and abuses of network television actually was a reportage. About the struggle with poor ratings that equals the struggle for survival. About the present and furthermore, about the future.

Vincent Canby, in his November 1976 review of the film for The New York Times, described the film with these words:

“Wickedly distorted views of the way television looks, sounds, and, indeed, is, are the satirist’s cardiogram of the hidden heart, not just of television but also of the society that supports it and is, in turn, supported.”

Today we have different kinds of networks. Television networks, social networks, communication business networks, … In fact, there’s so many of them you can’t really know which one to use, watch or listen to. What didn’t change is their dependence on ratings, this way or the other. Quantity VS quality. And although that everybody and almost everything has the opportunity to be aired, the individual was never as powerful as he or she is today, judging the content and communication channel.

We live in the media reality based on self editing, therefore we are co-creators of content. If everybody would be fully aware of the power given in existing media reality, the point of influence would change sides.

The final word goes to Marshall McLuhann, it’s a thought from “The Gutenberg Galaxy”:

“If a new technology extends one or more of our senses outside us into the social world, then new ratios among all of our senses will occur in that particular culture. It is comparable to what happens when a new note is added to a melody. And when the sense ratios alter in any culture then what had appeared lucid before may suddenly become opaque, and what had been vague or opaque will become translucent.”